You probably hear what all the buzz on the internet is these days. They're calling it "Web 2.0." It's the "next generation" of interactivity taking place online, and there are a lot of marketers watching it very, very closely.For those of you who are too lazy to follow the buzz (much like myself), here's a quickbreakdown of what Web 2.0 is Put simply, Web 2.0 is about putting more power into the hands of the people who use the internet.Things like blogs, social bookmarking, social networking, photo albums, YouTube & viral video, etc. are all examples of Web 2.0.
And new revolutions in this field are taking place every day.So instead of websites being the focus of the internet, the focus becomes PEOPLE.It's about what YOU want.It's about what YOU are searching for.It's about what YOU want your online experience to be like.There are tons and tons of internet marketers, right now, who are trying to figure out howto use Web 2.0 to make more money.And you know what? There are a lot of opportunities out there with Web 2.0 to expand your business.But you know what I have to say about all this Web 2.0 business?
The more things change, the more they stay the same."Look, there's a lot of buzz about Web 2.0 stuff right now because its new and people want to learn about it.But guess what?
FUNDAMENTALS NEVER CHANGE.
No matter how you slice it, Web 2.0 is still the web. And the web revolves around CONTENT.Content is king online.And though video and audio are coming into greater play, the written word has alwaysbeen (and will always be) the internet's bread and butter.So guess who's going to win the Web 2.0 game?
THE GUY WITH THE BEST CONTENT, THAT'S WHO!
Be it video, audio, or text, the best content will always attract the most users.The new innovations with Web 2.0 are just new ways for users to find and use YOUR content.There's no doubt the Web 2.0 technology that's popping up will be of great use to those of us looking to make money online.BUT, if you neglect the fundamentals, no amount of Web 2.0 awesomeness will help you.In my opinion, the Web 2.0 stuff is just yet ANOTHER way to help generate leads for youremail lists.And once they're on your list, it's so damn easy to sell to them!So no matter what new tomfoolery comes out for the internet, the question I always ask myself is: "How does this help me build my list?"Because let's be honest here, buddy. Email is the BEST freakin' way to sell to people online.So when dealing with Web 2.0 buzz, don't look at it and try to figure out how to use these new features to make more money.
You ALREADY know how to make more money! Just build a bigger list But you should be asking yourself "How do these new features help me build my list?"For instance, let's talk about Squidoo.Squidoo is one of those new-fangled Web 2.0 thingies.It's designed to be a place where users can feature content they like about targeted subjects .It's designed to be a place where internet surfers start their searches, instead of finishing them.Now, most marketers will look at Squidoo and think "Yay! Free traffic!"I look at it and think "Yay! More lead generation!"Because the value of the people who subscribe to my list, over the long term, is SO MUCH MORE than any of the traffic something like Squidoo could generate before the search engines change their stuff and it becomes irrelevant.
And that's the crux of the issue right there.Over time, new technology becomes obsolete.However, your email list will NEVER be obsolete. It will always have a value to you. So build it up in any way you can In my upcoming course The Email Rebel, I go in depth into every list building secret I know.And this stuff is just as effective with Web 2.0 properties as it is with anything else. Check it out here This course reveals EVERYTHING you ever needed to know about how to make money with email marketing.And that, my friends, is one of the FUNDAMENTALS that will never change, no matter how much cool new stuff Web 2.0 or even 3.0 comes out with.And you can take that to the bank.
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