For quite awhile content submissions and article submissions have been powerful online marketing tools for webmasters or SEO Consultants wishing to SEO their client sites. These efforts are now increasingly complemented by site video submissions.
Video submissions involve producing a 30 or 60 second video on the site, perhaps introducing the site and its various products and/or services, and this can usually be done in-house, with brochure fotos and logos. Video submissions do not have a voice over, so you basically have to concentrate on making sure that the pictures and graphics look nice, and that the video flows well.
Client site video can be submitted to several Video
submission venues, but two of the most popular ones are You Tube and Meta Café Submissions to You Tube are particularly effective because that venue is actually owned by Google itself, which means that your site will be soon indexed by Google directly off the You Tube submission.
This brings us to the big advantages of video submissions. The obvious one is that more people will find out about your site online, via your video. You can tell how many online visitors have seen your video by the number of hits it incurs, which is listed just beneath the video itself, on the far right. If you have a video for a car dealership site posted on You Tube, for example, and after two months it says that there are 288 hits, that means 288 people online have seen that video.
The hits are nice, of course, but it not really what you are after. The main purpose of these video submissions is to ensure that search engines such as Google and Yahoo are finding those videos and from there going to your site and indexing it. Search engines value new information, whether it is in the form of an article or a video, particularly if that new information serves to educate and inform people about a company and its products and/or services. For this reason, search engines accord a high "information value" to video submissions, particularly if they are more educational as opposed to promotional.
If you are a Webmaster or an SEO Consultant aiming to increase the online presence of a particular client site, you would do well to make sure that video submissions, particular to You Tube and Meta Café, are part of your website marketing mix.
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