Because article submission is an easy and effective way to increase the SEO of your website, it's easy to go overboard, and search engines are becoming advanced enough to recognize this. What this means to you is that careful planning and writing is required to make maximize your article submission SEO campaign. Instead of trying to submit the same article in as many places as possible, you need to introduce variety into your article submissions. Not only will this make it more likely that your article is accepted and published, but it also has its own SEO benefits.
Keywords and phrases are one of the most fundamental ideas in SEO. If an individual is searching for a specific word or phrase, content that contains this word or phrase several times will rank highly, as it is more likely to address that topic. To ensure that people find your article submissions, make sure that you include words and phrases that you would search for if you were looking for that information. If your website sells office chairs, you may post an article about ergonomic office furniture that includes the keywords and phrases like "ergonomics," "office furniture," and "back pain."
The idea of keywording is important when it comes to multiple article submission on the same topic to different directories. By modifying your article submission and slightly changing your keywords, you can greatly increase the chances that someone using a marginally different search string will end up at one of your articles. Using the example above, you could change your keywords to "ergonomic furniture" and "neck ache." By diversifying your keywords, you make it much more likely that a searcher using different words in their search query will see one of your submitted articles and be directed to your website.It also reduces the possibility of your article submission being rejected for containing duplicate content; many article directories scan for this and do not allow article submissions that are not differentiated enough.
While it may be tempting to use these recommendations, as well as those presented in the other articles on this site, to go on an article submission rampage, it's important to keep your readers in mind. If your objective is to get people to read your article, you'll need to make sure that your article submission is well written and engaging. For someone to recommend an article to someone else, they'll have to be quite impressed with it.
The same goes for recommendations through social networking sites, one of the best ways to increase SEO -- if your article isn't interesting and appealing, no one will recommend it. Instead of packing your articles with keywords, use them naturally and fluidly. Write for your reader, and not for SEO; you'll be much more effective in driving traffic to your site. Even if an article submission doesn't contain as many keywords, it will be seen and shared by more people if it is unique and appealing. As counterintuitive as it may seem, it's a concept that has been proven.
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