For ages now, article submission has been a significant approach for link building drive and whether it is an SEO company we are chatting about or a personal site/blog owner in question has been using this solution to an ideal benefit. Rationale being pretty straightforward - article submission allows a lot of backlinks. Given that more backlinks indicate higher ranking on search engines and submitting articles to article sites can bestow those valuable backlinks to us, we all worship this style a little too much.
Well, that's how it have been until only couple of months ago. With Google's latest Panda update which is often known as the Farmer update, seo marketing community is in bit of a puzzle questioning about the effectiveness of this article submission technique. SEO Company that gives link building service or more specifically article submission service has even way more to worry. If this process end to exist or stops providing the advantage as it used to, an SEO company will must take the hit on it's net sales or will have to come across some other method to cover the loss.
News on the street that Google will simply save one original article indexed and will remove all the duplicate articles from it's indexing. As a result one article submitted to a hundred or more article sites that showed insane amount of backlinks in the past will currently just throw up a single backlink. Well, that is how the perception at the least. Its perhaps hard to say or a bit premature at this phase to figure out how much backlinks we can pick up from a single article submission.
An SEO company offers many varieties of link building service other than article submission so they possibly will be able to cope with the change with a bit more easiness than private link builders. They also have a great deal of tools, resources, and labor force to come up with an alternative solution of article submission that is suspected to work better after the very last Google update which is spinning the article prior to distribution. Spinning means assigning syntax or synonyms to as many words within an article as viable so that once the article is spun, it seems to be an distinctive article.
Spinning by the way requires a very long time to be done accurately. Browsing the complete article and adding multiple synonyms, sometimes 5-7 to as many words as possible is no joke. But, if that creates the articles unique and works better for our link building reasons, then it will be well worth it.
Most folk will not have any knowledge about spinning and will not be in a position to do it by themselves. Many on line marketers that are not native English speakers will not have enough competence to spin an article which is where a link building service giver or more exclusively an article submission service provider comes into play. So either do it yourself or outsource to an SEO Company but if you yet need to use this teriffic technique, you must spin the articles ahead of distributing.
This works better for article directories also since they will be getting unique content in their sites, Google will grant them better authority meaning better link juice for your website at the end. An ideal win win situation, don't you think?
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