Twitter had grown in popularity over the last few years. The microblogging site is breaking all estimates and records with 1271 percent growth recorded last year. Globally, it had around 58.4 million visitors in October 2008. Twitter has over 1 million users and broadcasts over 3 million messages everyday. It is the best marketing tool if you follow Twitter etiquette in an effective manner.
Twitter allows users to monitor each other's messages or updates. It is a microblogging platform that allows you to type 140 characters to be published on Web sites and cell phones. Its function is almost similar to IRC channel.
The job of Twitter as a marketing genius is to determine and define exactly what your interest is. Using this tool, you can directly convey your brand's message to the audience. Twitter is also used by companies to announce new products, inform the latest developments and upgrades, etc. Through this tool, you can get your existing customers updated with company news and thus keep them interested in the products.
The value of being an active Twitter user helps you in a number of ways. It creates on-the-spot, short-span attention on all topics on the earth. Looking out a Twitter feed could let you know everything from what the NASA scientists are planning to what is happening at your neighbor next door.
To get the best results from Twitter, you should be familiar with the format and etiquette of Twitter. As a marketer, you could utilize the platform in the best possible manner, if you analyze its features well. The best way to do this is to post a link that is valuable to your consumers and let them hear about it first on Twitter. This definitely will increase the brand name.
Twitter is the promotional marketplace for all brands and products. It provides a common platform for companies to post promotion, sales, or specials on Twitter. Twitter is the right place for conversation and breaking news. If you are posting a promotional information make sure it is conversational and personal.
Twitter allows you to view the Tweets of anyone without actually having an account. So a few of users may think there is no need for setting up an account for organization. Yes, you don't need an account necessarily because what you need is to actually put anything out on Twitter. However, if you go with the logic of Twitter, a crowd-content system, you really should be putting content in if you expect to take content out.
The real reason you need an account is to keep your Twitter activities organized, specifically by following the right people, and always having all of those feeds in one place. Celebrities like Nate Chad provide information on Twitter marketing. These handfuls of people have not only been on Twitter for a while but also provide some interesting thoughts and bits of wisdom about marketing. They all seem to be well established into the marketing community. Try to follow them and see what they are following.
Visit wefollow.com when you begin to feel you have something to share to the world effectively. Wefollow.com is a user-generated directory of people on Twitter that can be sorted by keywords. By using Twitter in this way you can see smart people on Twitter and you can begin capturing some amazing thinking, simply by listening. When you talk to people about Twitter, they always focus on things like number of followers or who they are connected to and, that's why Twitter search remains underused. Twitter search tool is remarkably powerful. Recently Twitter has redesigned its home page to feature the simple search box.
On Advanced Search page, you can get extremely specific about the type of content that you want. You can search Tweets for particular keywords and can specify the language to search and whether or not the Tweet used a particular hashtag. Hashtags are ways that users categorize the things they say.
You can be specific the region the tweet came from, or even search for tweets from a particular person. You can also specify whether or not the person has a positive or negative attitude, and if the person is asking a question. You can view it really from anywhere as the results of this search can be turned into an RSS feed.Last year Compete.com reported approximately 23.5 million people are visiting the microblogging service each month. This may be totally misleading, because tons of people use the service, but never go to the site, opting instead to use the service via one of hundreds of applications built on the Twitter platform. In this context, a Twitter marketing genius could adopt any of the following methods to make his/her marketing tactics work well through Twitter.
Twitterface: Twitterface allows you to create your own, personally branded interface for Twitter in a few seconds. You can grab searches and feeds and coalesce them together into a very cool page. You can do this for your brand, and send it out to everyone else in your department.
Twitalyzer: This site allows you to hone down the people you are listening to and make sure you're getting great quality. Twitalyzer allows you to get a sense of the people you may connect to on Twitter. It shows their usage stats through an algorithm in an easy-to-use interface. The result is that you can understand how influential a person may be, or if they are a long-time Twitter user.What the Trend?: Twitter is a highly dynamic microblogging platform. Certain topics rise and fall in popularity on Twitter. Twitter helps you track what topic is trending right now and tells you the reason why. This site let you identify a trend that is critical for your business.
Twitter is an extraordinary technology that brought revolution in the brand-marketing arena. Twitter has achieved a scale in terms of people, technology, and content that makes it hard to ignore, but the core of the site remains totally trivial. And that's the oddity about Twitter!
|