Google Buzz is the latest addition to the world of social networking by Google though it is not exactly a social network but a blogging tool designed to compete with social networking like website like Facebook and micro blogging services like twitter. It is integrated with Google's web based email program.
It was announced on February 9th, 2010 in a press conference in Mountain View headquarters. It is thought to be a bridge the gap between work and entertainment. Buzz enables a user to share links, videos, photos, etc. It is a tool from the house of Gmail, the famous e-mail program. It includes features like Google
map integration also. Google is a very aggressive market force as known to the world.
Their marketing policies are very aggressive. An article in New York Times states, "Google is known for releasing new products before they are fully ready and then improving them over time." This important statement reveals that there may be many loopholes in the security matter of Buzz as it is another haste product of Google. The security concerns threaten because of the fact that the contact list in Gmail gets public with Buzz. Therefore Buzz has been a talk of the hour more due to its security concern rather than its facilities.
Depending on many complaints launched against Google Buzz, the privacy commissioner of Canada, Jeniffer Stoddart issued a notice stating that, "We have seen a storm of protest and outrage over alleged privacy violations and my office also has questions about how Google Buzz has met the requirements of privacy law in Canada...My office has a variety of resources available to help companies build privacy into their products and services. When companies consult with us at the development stage, they can avoid the problems we've seen in recent days." So it is quite clear that Google Buzz is has much more to improve and then entertain us.
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