Dirty blue widgets is the type of generic keyword term used to help people learn search engine optimization, the technique of optimizing a website in order to increase the traffic to it. Traffic is the lifeblood of all websites. Without traffic no one will hear what you have to say or buy what you have to offer. By learning the techniques of SEO, you can ensure your website ranks higher in the search engines when people search for certain terms.
The first thing to look at in search engine optimization is to make sure your website is built around the keywords you want to rank for. In this case we're talking about dirty blue widgets. If you'retalking about or trying to sell dirty blue widgets, then it does you no good if your website talks about moon craters. Google and Yahoo will index your site and serve up your webpages in the search engine rankings based on the keywords you optimize your website for. People searching for dirty blue widgets on Google or Yahoo simply won't find your website. Now this may seem to be obvious but you'd be surprised at how many webmasters miss this point nearly entirely.
You need to make sure the keyword terms you want to be indexed for are prominently displayed for the search engine spiders. Putting your keywords in the URL is obviously one of the best ways of doing this. Next, putting your keywords in the title name of your website is another way of telling the search engine spiders what your website is about. Make sure your keywords are in the HTML title tag, that is one of the highly relevant ways of insuring the spiders know what your website is about.
Make sure that your keywords are displayed right at the top of your webpage, particularly in the title and in the first paragraph. Using the H1 or H2 tag with your keywords is vital in this respect as well. Make sure your keywords appear at least more than once on your webpage but caution is the key word here. Your key words must appear naturally on the webpage. Putting your keywords too many times in the webpage can be called keyword stuffing and your website can be banned for it. Again, write your webpage naturally. The search engine spiders are programmed to look for spamming and you're well advised not to even try it.
One technique that many people have used is to make sure your keyword appears at the top left corner of your first paragraph and at the bottom right corner of your last paragraph. The theory is that the search engine spiders will enter from the top and leave at the bottom of the page, registering your keyword in both spots.
In conclusion, plan your website before you write it. What will it be about? What are the keywords that you want the search engine's to rank you for? If you're going to take the time to publish a website you want people to find it, either to read or to buy. If your website is about dirty blue widgets tell that to the spiders.
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