Twitter is one of the most popular social networking platforms today, and is growing in popularity exponentially. More and more businesses are turning to Twitter to make connections with clients, other businesses and potential sales leads. The first step to successfully building your online presence via Twitter is to create a profile on Twitter. What's the best way to create a profile that will get your business noticed on Twitter?
Firstly, What is Twitter?Twitter is essentially a web platform where you can share 140-character snippets with the people who are interested in what you say. In order to see your 140-character updates, people must "Follow" you on Twitter. In order for you to see their updates, you must "Follow" them back. The people who follow you and read what you write are called "Followers," and the people whose updates you can see you are said to be "Following."
Pick a Username that Conveys You And Your BusinessWhen you create a profile on Twitter, pick a username that conveys you and your business. If your business has a short name, such as Bike Bandit, you might select BikeBandit as your username. You can also sign up using your personal name. Select whatever makes it easy for other Twitter users to find and follow you. If you have a long business name, such as Wintergreen Hospitality Services Incorporated, you might want to use just an identifying word from your business, such as Wintergreen. Pick a short username consistent with your business, and one that your users will be able to find easily.
Keep Your Profile Consistent with TwitterWhen you're building your Twitter profile, keep it consistent with Twitter. Twitter only gives you 140 characters for your bio, so think of a few words or a phrase that summarizes your business. You can also provide a link to your website in your profile, so that gives you a chance to funnel your Twitter followers to a specific page that gives them more information about you. Think of your Twitter bio as a teaser, and point them to a page that will make them want to know more about you via your profile URL.
Using Icons and Backgrounds EffectivelyYou can upload a picture to represent your business on Twitter, but the size is limited. Some businesses prefer to use a logo; one that's consistent with other branding; so it's easy to identify the business. Many people prefer to use a personal photograph, though, because the purpose of Twitter is to connect with other people. A photograph is more humanizing, and makes you more accessible as a person.
You can also put up a background on your Twitter page that followers see when they come to your page. You can use this background for your company logo, or to show your product or important things from your company.
Building a successful Twitter profile is your first step in building a strong Twitter following for your business. Remember that people want to connect with a human, so try to humanize your profile as much as possible. Utilizing your profile effectively makes it easier for people to find you and understand what your business does. If you follow these easy tips, you'll have a successful Twitter profile in no time!
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