When you have an order placed from your website you send an email acknowledgement of the purchase, using your autoresponder. Shopping cart
integration normally have an autoresponder built into them as part of their total system. That is, it's an integral part of the overall system which you will fill out, or have it automatically filled out, in relation to each individual product or package of products.
1 Receipt and access details. You'll send out the receipt for the product and then how they can access the product, all by autoresponder, and automatically in a management system. You should keep those separate from your Thank You page. Also, do not confuse those two mailings for the customer by including details of other products.
2 Thank You page. Send this out separately so the customer will be able to give their sole attention to it. Obviously, it is a genuine thank you for the purchase. Also, tell how useful the product will be and that you have others which will support that product. This is a cross-sell. Or you could offer another related product which is more expensive as an upsell. In other words, you're enhancing their use of the original product. You're also using it as the next stage in your sales funnel developing from the original product. Because if they buy the cross-sell, say, later on you can then offer another product which is more expensive but also gives more value.
3 No deal. If the customer chooses not to buy one of those offers, you can still email them through your autoresponder set up on a regular basis, although everyday emailing with offers is not the best procedure. You want them to stay on your list, and read your emails, for as long as possible. So send out valuable information and useful offers.
|